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Home - Corporate Branding
This web site is designed to help navigate
you through the mountain loads of information about corporate branding.
This web site is intended to help you steer through the tremendous
amount of information
concerning corporate branding.
The presentation of corporate brands is different in many companies. The
brand triangle is presented as a method to enable understanding about a
corporate brands individuality. A model is a presentation of how a
corporate brand can be achieved. Tension can occur in corporate brands
from misleading values and based on this model, techniques are depicted
to reveal values at four parts of the corporate branding process.
Understanding of these four sources of values enables managers to
calculate any value misalignment and therefore decrease corporate brand
tension.
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