The Process Of Brand Enactment

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Brand enactment:

In the traditional product line-branding environment, the enactment, or endorsement,
of the brand centers mainly on externally focused activities. By doing so, this creates consumer satisfaction. In contrast, the endorsement of the corporate brand pursues a different process, which is conscientious to the needs of stakeholders, or in other words, the stockholders, rather than just consumers.

 

• Enactment, or endorsement, of the brand centers on focused activities
• Classical product brands
• Four interacting elements of a brand
• Corporate brand’s purpose
• Where the corporate brand could travel in the sphere

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