Striving for a coherent corporate brand

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Striving for a coherent corporate brand:
 

• The corporate brand starts from a well-conceived vision
• Understanding the diversity in values when determining brand
• Cause of diversity in interpreting the corporate brand
• The corporate brands values
• Values inherent in the vision of the corporate brand
• Values inherent in the organizations culture
• Values inherent in the corporate brand
• Values of individual employees

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