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Home - Corporate Branding
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Logos such as these are often the result of highly paid, reputable
graphic designers who work for huge multinational firms specializing in
that type of advertisement. (I'm sure many of them have their own logos)
But these aren't really necessary to make a successful logo campaign.
(The designer of the Nike logo was paid $35 at the time she made it)
There are sure to be graphic designers locally who can handle the needs
of small business and their quest for easy recognition.
Find more information about
corporate identity
design
Many times, logos are reworked, or totally altered. Look at a modern can
of ?Sprite? soda, compared to a can a number of years ago. The recent
trend of soda cans has been more towards blending colors. Wavy patterns
instead of straight lines. For instance, ?Sprite? marketed by the
Coca-cola company underwent a change in can design, in order to make it
look more ?refreshing? in the can. Due to this change, and a new
marketing campaign to match, it began to outsell its major competitor,
"7Up". The Pepsi Corporation then, a couple months later, retaliated by
releasing a lemon lime soda Sierra Mist? which reclaimed some of the
lost market share.
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