Organizations culture helps corporate brand

Home - Corporate Branding

This web site is designed to help navigate you through the mountain loads of information about corporate branding.

Values inherent in the organizational culture:

An appealing viewpoint on organizational culture is that of the integration example which regards culture as set of shared assumptions and understandings about organizational
performance.

This stresses homogeneity from a unified collective consensus. However, organizations
are described by numerous cultures that separately share the same values. The degrees
to which these conform to the espoused organizational culture desired by senior management differ. The differentiation example propels researchers to reveal the values of the different departments in a corporation.

One approach in obtaining each departments values is the procedure of, in the manner of the word. In this, representatives of all departments are brought together with a facilitator. One participant is taken aside, so that none of the group can hear, this participant is asked to specify a value characterizing their organizational culture. The participant then mimes the value in front of the group, acting out a particular role or task, the audience shouts out the value they think is being mimed. All of the comments are the recorded on a sheet until the correct value is given. Another member of the group is then selected to mime a different organizational value and the procedure is repeated.

After around four participants, all of the values are collated. The group is asked to consider the comments that had been recorded and identify the important values that best characterize their organizational culture.

By performing this procedure in each department, a more comprehensive listing what the departments deem as important values can be obtained. Then by sending out a questionnaire to each employee, and ask them to rate each value the groups specified,
with respect to how important that value is to their corporation. Analyzing the returned questionnaires allows an evaluation to be made of the degree to how much of the values of each department are shared across the corporation. In addition, by comparing the values of each department with the values elicited in the vision, tensions within the corporate brand can be identified and possible eliminated or at lest reduced.

Site pages | Other articles | Terms Of Use |

Values inherent in the organizations culture